Zeus Digital Theaters
Zeus Digital Theaters is my new project. Zeus is an 8-screen, all digital theater being built in Waynesboro, Virginia. The theater is going in on my DeWitt Crossing project. When I do a new project, people have a hard time catching up with the concept. So below is my little Q&A Interview with myself on the subject.
So, you are building a new theater in Waynesboro. Why there and why now?
Waynesboro is the perfect market for a new movie theater. Why there isn't one already is beyond me. I think the easy answer is that most theater companies overlook Waynesboro because the demographics don't look right on a map due to Skyline Drive and the Blue Ridge Parkway. However, I know the market very well and expect it to perform nicely for this theater.
Why did you call it Zeus?
We all know about the Apollo Theater and the Mercury Theater, but there is no Zeus Theater. Greek gods are great for theater names simply because they invoke the fantasy that is shown in the movies. Zeus works especially well since his icon is the lightning bolt which loosely translates into digital projection.
What is special about the theater?
First, it is the only all digital, stadium seating theater that I have found in Virginia. Second, it will have more Digital 3D screens than any other theater within a 2 hour drive. Finally, the theater will have a retail store inside that focuses on movie related tshirts, toys and accessories.
What is so great about digital projection?
Since 1929, theaters have been showing movies using film. This 35mm film project has held up well for 80 years, however, the movie studios are moving to digital systems which have a number of benefits. With a digital movie, there is no physical print which means that the quality of the image does not decrease with each showing as it does with 35mm.
Also, digital gives us the ability to show 3D films. Finally, digital allows us to show locally produced movies from the public.
Labels: Zeus Digital Theater
posted by Brett Hayes at
3:38 PM
7 Comments:
It is understood that the property along Lew Dewitt is zoned for commercial use. A bank, an office building or two is certainly not too invasive if you happen to live nearby. However, it is a real disappointment that Mr. Hayes intends to develop land for such a structure as an 8-screen cinema adjacent to our established housing development (Boyington Blvd. in the Bridgeport area). In a real estate developer’s mind it may be an ideal spot, but anyone who lives on this side of the fence understands how this is going to severely impact our neighborhood and the rear properties of these houses on Boyington Blvd. Outdoor lights from the parking lot, in addition to the noise factor will adversely affect our environment and quality of life. One neighbor has already had a fence installed. Our privacy and views will be taken from us, as it was for the neighbors on the other side of the “Extended Stay Hotel”. Why not build such a structure where it will better serve the community and other commercial stores and boost those businesses--a place where it can handle traffic, such as the shopping center near I-64. There are already too many vacant commercial sites in Waynesboro that need refurbishing. Why not consider these locations instead of digging up new ground? We just retired here a year ago and bought our house because of the peaceful street and beautiful views. I invite Mr. Hayes over to see it from our the neighborhood’s prospective. Perhaps he should consider building the cinema near his residential property. You will hurt our property values. Lew Dewitt Blvd. is not the place for this type of commercial structure. For the powers that be who planned and approved this, hopefully you will do better for Waynesboro in the future. I am sure that the people of Waynesboro don’t care where you build a cinema, but since I will be looking at it, I do care.
When I decided to purchase and develop the 33 acres on Lew DeWitt Blvd, I knew that there would always be neighbors who would object to what I was doing. However, a better understanding of the situation would help 4boyington. So here it goes:
1. Lew DeWitt Blvd was built in the 80's as a commercial corridor for the express purpose of providing space for commercial development.
2. The neighborhood that boyington speaks of was an empty field 15 years ago. I am sure the neighbors of that field didn't appreciate the development either.
3. A movie theater is not something you should put on the interstate, it is a local business that brings jobs for high school kids, tax revenue and entertainment to the community. Does he also dislike the Kroger down the street?
4. If you want to keep the views, then you should have bought the property. It was on the market for years before I bought it.
5. My development has street lights, side walks, curb and gutter and a serious stormwater system. None of these features are found in the neighborhood in question.
6. All of the improvements to the property were paid for by me personally.
7. How is my theater any louder than the kennel of dogs in your neighborhood? My walls have an STC (sound rating of 70). The walls have 7 layers of 5/8 drywall with double stud walls, a 2" air gap, sound insulation and sound caulking. You are likely to hear more from the existing street noise or the aforementioned dogs than of my theater.
8. Somewhere along the road, people have gotten the idea that if you own commercial property that its use is subject to a vote of popular support. However, it is not. My development is my business. If 4boyington had done his/her homework before buying the house, he would have noticed that it sits next to a commercial development. A simple phone call would have told him everything he needed to know. I am still wondering how someone who owns a 1/4 acre lot gets to tell his neighbor what to do with his 33 acre piece.
You will get no pity from me.
I for one am excited about the idea of having a local theater, especially a digital one. This is something that Waynesboro has needed for years.
As a regular movie goer I imagine I'll be there quite often. I'm curious if this theater will offer any type of rewards program for frequent visitors such as the regal crown club does.
Would love to know when development is scheduled to be completed.
Yes, we will have a rewards program of some sort. Since this is a business, before I can introduce any special programs, I must first create a base-line which I will then use to compare any promotions to. I would think the base-line would take about 3-4 months.
After that, we will begin to test various programs. I have one in mind that I can't wait to try. Since we will have a retail store in the lobby selling movie related merchandise, I thought it would be interesting to sell a "Free Popcorn" for the life of the t-shirt shirt. Essentially, if you wear the shirt, you get a free popcorn.
There are other rewards programs as well. We will test them all at some point.
This theater is going to be amazing!! Ive seen the building design and Brett has put alot of time into this for his customers to get the best out of there expeirence at Zeus Digital Theaters. So be sure to check it out!
Bravo, Mr. Hayes - along with all the positive benefits for the community, there's a more personal one. Movie theaters create memories that stay with you throughout your life. For a lot of people, it's the best magic around. I believe this venture will be tremendously successful for you and that's well deserved. But on a personal level, I'd just like to say..."thanks for the memories".
Congratulations on your enterprise. We moved to Waynesboro two years ago and at the time, talking to some local teens we were told the only thing missing was a theatre. I look forward to this theater, in my town, that's clean, and uses newer technology.
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